55bm Privacy Policy

Last Updated: January 1, 2026
Effective Date: January 1, 2026

1. Introduction

Welcome to 55bm. This Privacy Policy explains how 55bm ("Company," "we," "us," or "our") collects, uses, discloses, stores, and protects your personal information when you access or use our online casino platform, including the website located at https://55bm.app and any related mobile applications, services, and features (collectively, the "Platform").

We are committed to protecting your privacy and ensuring the security of your personal data in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) of the Republic of the Philippines and other applicable data protection laws and regulations. By using the 55bm Platform, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, you must immediately cease using the Platform and refrain from creating an account. We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting to the Platform, and your continued use of the Platform following such changes constitutes your acceptance of the revised Privacy Policy.

2. Information We Collect

2.1 Personal Information You Provide

When you register an account with 55bm, we collect personal information that you voluntarily provide to us, including but not limited to:

• Identity Information: Full legal name, date of birth, gender, nationality, and government-issued identification numbers (e.g., passport number, driver's license number, or national ID number).
• Contact Information: Email address, mobile phone number, residential address, and postal code.
• Account Credentials: Username, password, and security questions/answers.
• Financial Information: Payment method details, including bank account numbers, e-wallet account information (GCash, PayMaya, etc.), credit/debit card numbers, transaction history, deposit and withdrawal records, and billing addresses.
• Verification Documents: Copies of government-issued identification documents, proof of address (utility bills, bank statements), and proof of payment method ownership, submitted for identity verification and anti-money laundering compliance.
• Communication Data: Any information you provide when contacting our customer support team, including chat transcripts, emails, and phone call recordings.

2.2 Information Collected Automatically

When you access or use the 55bm Platform, we automatically collect certain technical and usage information, including:

• Device Information: Device type, operating system, browser type and version, screen resolution, device identifiers (IMEI, MAC address), and mobile network information.
• Log Data: IP address, access times, pages viewed, time spent on pages, referring URLs, clickstream data, and other diagnostic data.
• Location Data: Approximate geographic location based on your IP address or, with your consent, precise location data from your mobile device's GPS.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior, preferences, and interactions with the Platform. For more information, please see Section 8 (Cookies and Tracking Technologies).
• Gameplay Data: Betting history, game preferences, win/loss records, session duration, and other gameplay-related information.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Payment Processors: Information related to your payment transactions, including transaction status, payment method verification, and fraud detection data.
• Identity Verification Services: Information obtained from third-party identity verification providers to confirm your identity and comply with Know Your Customer (KYC) and anti-money laundering (AML) regulations.
• Marketing Partners: Information from affiliate partners and marketing platforms regarding how you were referred to 55bm.
• Social Media Platforms: If you choose to link your social media accounts to your 55bm account, we may collect publicly available information from those platforms.

3. How We Use Your Information

55bm uses your personal information for the following purposes:

• Account Management: To create, maintain, and manage your account, verify your identity, and authenticate your login credentials.
• Transaction Processing: To process deposits, withdrawals, and other financial transactions, and to maintain accurate financial records.
• Gameplay and Services: To provide access to casino games, process bets, calculate winnings, and deliver other Platform features and services.
• Customer Support: To respond to your inquiries, resolve disputes, provide technical assistance, and improve our customer service.
• Compliance and Legal Obligations: To comply with Philippine gaming regulations, anti-money laundering laws, tax reporting requirements, and other legal obligations. This includes verifying your age (21+), conducting KYC checks, and reporting suspicious activity to regulatory authorities such as PAGCOR and the Anti-Money Laundering Council (AMLC).
• Fraud Prevention and Security: To detect, prevent, and investigate fraudulent activity, unauthorized access, bonus abuse, collusion, and other violations of our Terms and Conditions. We use advanced fraud detection systems, IP tracking, and behavioral analysis to protect the integrity of the Platform.
• Marketing and Promotions: To send you promotional offers, bonuses, newsletters, and other marketing communications via email, SMS, push notifications, or in-app messages. You may opt out of marketing communications at any time by following the unsubscribe instructions provided in each message or by contacting customer support.
• Personalization: To personalize your experience on the Platform by recommending games, tailoring promotions, and displaying content based on your preferences and gameplay history.
• Analytics and Improvement: To analyze Platform usage, monitor performance, identify trends, and improve our services, features, and user experience.
• Responsible Gaming: To monitor your gambling behavior, identify signs of problem gambling, and enforce responsible gaming measures such as deposit limits, loss limits, and self-exclusion.

4. How We Share Your Information

55bm does not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may share your information with the following categories of recipients:

• Service Providers: We engage third-party service providers to perform functions on our behalf, including payment processing, identity verification, fraud detection, customer support, email delivery, data analytics, and IT infrastructure. These service providers have access to your personal information only to the extent necessary to perform their services and are contractually obligated to protect your data.
• Game Providers: We share limited information with third-party game developers and providers (e.g., Evolution Gaming, Pragmatic Play, NetEnt) to enable gameplay and ensure fair outcomes.
• Regulatory Authorities: We may disclose your information to PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), and other government agencies as required by law or to comply with legal obligations, court orders, or regulatory requests.
• Legal and Safety Purposes: We may disclose your information if we believe it is necessary to protect the rights, property, or safety of 55bm, our users, or the public, or to enforce our Terms and Conditions.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this Privacy Policy.
• Affiliates and Partners: We may share information with our corporate affiliates and trusted business partners for purposes consistent with this Privacy Policy.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Account Information: Retained for the duration of your account's active status and for a minimum of five (5) years after account closure, as required by Philippine anti-money laundering regulations.
• Transaction Records: Retained for a minimum of five (5) years to comply with financial record-keeping requirements.
• Verification Documents: Retained for the duration of your account's active status and for a minimum of five (5) years after account closure.
• Marketing Data: Retained until you opt out of marketing communications or request deletion, subject to legal retention requirements.
• Gameplay and Log Data: Retained for a period of up to two (2) years for analytics, fraud detection, and dispute resolution purposes.

After the applicable retention period expires, we will securely delete or anonymize your personal information in accordance with our data retention and disposal policies.

6. Data Security

55bm employs industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:

• Encryption: All sensitive data, including passwords and payment information, is encrypted using SSL/TLS encryption during transmission and AES-256 encryption at rest.
• Access Controls: Access to personal information is restricted to authorized personnel only, based on the principle of least privilege. All employees and contractors with access to personal data are bound by confidentiality obligations.
• Firewalls and Intrusion Detection: We use firewalls, intrusion detection systems, and other network security measures to protect our infrastructure from cyber threats.
• Regular Audits: We conduct regular security audits, vulnerability assessments, and penetration testing to identify and address potential security risks.
• Secure Data Centers: Our servers are hosted in secure, certified data centers with physical access controls, environmental monitoring, and redundant power and network systems.

While we take reasonable measures to protect your information, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

7. Your Rights Under Philippine Data Privacy Law

Under the Data Privacy Act of 2012, you have the following rights with respect to your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you and to obtain a copy of such information.
• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal information.
• Right to Erasure: You have the right to request deletion of your personal information, subject to legal retention requirements and our legitimate business interests.
• Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or on grounds relating to your particular situation.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that information to another data controller.
• Right to Lodge a Complaint: You have the right to lodge a complaint with the National Privacy Commission (NPC) if you believe that your data privacy rights have been violated.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact our Data Protection Officer at the contact details provided in Section 12 of this Privacy Policy. We will respond to your request within thirty (30) days of receipt, subject to identity verification and applicable legal requirements.

8. Cookies and Tracking Technologies

55bm uses cookies and similar tracking technologies to enhance your experience on the Platform, analyze usage patterns, and deliver personalized content and advertisements. The types of cookies we use include:

• Essential Cookies: These cookies are necessary for the Platform to function properly. They enable core features such as account login, session management, and security. You cannot opt out of essential cookies without affecting Platform functionality.
• Performance Cookies: These cookies collect information about how you use the Platform, such as which pages you visit most frequently and whether you encounter any errors. This information is used to improve Platform performance and user experience.
• Functional Cookies: These cookies allow the Platform to remember your preferences, such as language settings, game preferences, and display options, to provide a more personalized experience.
• Analytics Cookies: We use third-party analytics tools to collect aggregated, anonymized data about Platform usage, traffic sources, and user behavior. This data helps us understand how players interact with the Platform and identify areas for improvement.
• Marketing Cookies: These cookies track your browsing activity across websites to deliver targeted advertisements and measure the effectiveness of our marketing campaigns.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling certain cookies may affect the functionality of the Platform. For more information about managing cookies, please refer to your browser's help documentation.

9. Children's Privacy

The 55bm Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal information from individuals under the age of 21. If we become aware that we have inadvertently collected personal information from a minor, we will take immediate steps to delete such information and close the associated account. If you believe that a minor has registered an account with 55bm, please contact us immediately at the details provided in Section 12.

10. International Data Transfers

Your personal information may be transferred to and processed in countries other than the Philippines, including countries where our service providers, game developers, and data centers are located. These countries may have data protection laws that differ from those in the Philippines. When transferring your personal information internationally, we take appropriate safeguards to ensure that your data is protected in accordance with this Privacy Policy and applicable data protection laws, including entering into data processing agreements with our service providers that incorporate standard contractual clauses approved by the National Privacy Commission.

11. Third-Party Links and Services

The 55bm Platform may contain links to third-party websites or integrate third-party services, such as payment processors and game providers. This Privacy Policy applies only to the 55bm Platform and does not cover the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party services you access through the Platform. We are not responsible for the privacy practices or content of third-party websites or services.

12. Contact Information and Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal information, please contact our Data Protection Officer:

Data Protection Officer, 55bm
Email: [email protected]
Customer Support: Available 24/7 via live chat on the Platform

We are committed to resolving any privacy-related concerns promptly and transparently. If you are not satisfied with our response, you have the right to lodge a complaint with the National Privacy Commission of the Philippines.

By using the 55bm Platform, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. We are committed to protecting your personal information and maintaining your trust as a valued member of the 55bm community.